Fortnite x Nike Air Max Official Trailer

The sneaker game has changed dramatically over the course of the last decade, as brands have almost completely switched over to digital channels. But before we were handed out Ls through our phone screen, it felt like the culture was much livelier, as activations and location-specific drops were frequently popping up across some of the biggest cities in the world. It seems that Nike is looking to recapture some of this feeling, though, recently teasing what they claim to be the “Ultimate Sneakerhunt.”

Hosted in collaboration with an unlikely partner — namely, Fortnite — the “AIRPHORIA” sneakerhunt is scheduled to begin on June 20th. At the time of writing this, details are sparse, with the brand leaving much to the imagination. And while we hope this event will take place in the real world, it’s very likely that participants will be forced to get back on the battle bus, given that the two’s previous collaborative installations have lived exclusively in the game.

For now, sit tight and expect to learn more about this “Ultimate Sneakerhunt” as more information is revealed.

Source: sneakernews