FULL REACTION to LeBron's manager advising $5B NBA rival league 
| First Take
The segment begins with Stephen A. Smith and Brian Windhorst discussing the intriguing possibility of a new international basketball league that could rival the NBA. They debate the feasibility and implications of such a venture, particularly given the global dominance of the NBA. With Maverick Carter advising a group of investors working to raise $5 billion, the ambition behind this plan is palpable. Both analysts express skepticism about the league’s chances of surpassing the NBA but acknowledge the growing global appetite for basketball.
As the conversation shifts to LeBron James’ future aspirations as an owner, they acknowledge his business acumen and the likelihood of him pursuing ownership in the NBA post-retirement. LeBron’s career has been marked by strategic moves both on and off the court, making his potential transition to ownership a natural progression.
Reflecting on Michael Jordan’s acquisition of the Charlotte Bobcats (now the Hornets), Windhorst and Smith explore the challenges and successes Jordan faced as an owner. This provides a framework to anticipate what LeBron might encounter in similar endeavors. They reference the immense dedication and understanding of the business side required for ownership.
The discussion about the NBA’s potential support for LeBron as an owner raises questions. Stephen A. speculates on why the league might be hesitant to assist LeBron in this transition, considering his influence and popularity. Factors such as financial demands and political dynamics within the NBA are examined, suggesting that while LeBron is an asset to the league, ownership involves complex negotiations.
Ownership, they argue, is about more than just financial investment; it’s about controlling equity and the power dynamics within the organization. This critical aspect is pivotal to understanding why not every player, regardless of status, might succeed in making this transition.
Finally, they contemplate LeBron’s involvement in basketball beyond playing, emphasising his deep connection to the sport. Stephen A. believes that LeBron’s influence will continue to shape basketball, whether through ownership, mentorship, or other avenues, solidifying his legacy beyond his playing days. The conversation underscores the inevitable evolution of a basketball legend into a potential mogul in the sport’s business landscape.
