In a sport historically dominated by men, Latosha Stone is carving her own lane—literally. As the founder of Proper Gnar, the first Black woman-owned skateboard company, Stone has been making waves in the skateboarding and streetwear industry since launching the brand in 2013. Her company isn’t just about bold, custom-designed skateboards—it’s a cultural movement redefining who belongs in skateboarding.
Proper Gnar produces skateboards, streetwear, and accessories that reflect individuality, creativity, and empowerment. But Stone’s mission goes beyond design. She is passionately committed to uplifting women, especially young Black girls, through representation, mentorship, and authentic storytelling. Her work has been featured by major platforms, even catching the attention of celebrities and skate culture enthusiasts alike.
In a world where alternative sports and fashion often lack diversity, Proper Gnar serves as a beacon of change. Stone is breaking stereotypes and proving that Black women belong in skateboarding, both as athletes and entrepreneurs. Her brand champions inclusivity, creativity, and empowerment—values that continue to resonate with fans around the world.
Through sponsorships and community outreach, Latosha Stone is helping to grow a new generation of skaters who are confident in their uniqueness. As Proper Gnar continues to rise, it’s clear that this Black woman-owned skateboard brand is not just a trend—it’s a revolution in action.
For those looking to support authentic, culture-driven businesses, Proper Gnar is the brand to watch—and ride with.
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